Cricut is the global leader in the connected DIY technology
space. The Cricut is an electronic cutting machine – like a
printer that cuts – that lets our users cut intricate patterns in
over 100 different materials ranging from paper and cardstock to
iron-on and adhesive vinyl and even thicker materials like
chipboard and leather. Using our cloud-based Design Space software,
our customers design projects using digital images from our library
or uploaded from the web to make personalized cards, custom
t-shirts, home décor, even quilting and sewing projects. Our
customers can also select from over 3,000 Make-it-Now projects
which make DIY easier than ever before. We sell the machines,
the materials and the digital content that makes it all
Job Description Cricut’s mission is to help people lead creative
lives. We are a design and platform company that empower anyone who
wants to make unique handmade goods or personalized everyday items
for their own personal use or to give or sell to others.
Are you ready to lead and scale
the subscription service for one of ?the greatest
creative technology company in the world?
We are hiring a Director of Subscription Products to lead our
fast growing and high impact subscription business. We are looking
for an exceptional product leader who will be obsessed with
delivering phenomenal value to our subscribers at every step of
their creative journey with the Cricut platform. This successful
candidate is a consumer-centered and data-driven leader with proven
experience working in a fast-growth product organization that
includes a subscription business pillar. You will be responsible to
define the value drivers and deliver a roadmap to increase
attachment, optimize retention, and maintain very high customer
satisfaction. You must be a hands-on strategic thinker and
cross-functional collaborator with great analytical skills and
passionate about delivering amazing customer experiences.
Establish a multi-year vision and strategy of how the Cricut’s
subscription offering will deliver an unprecedented value to
our members and drive engagement with the Cricut hardware, software
and content ecosystem.
Define and own all key metrics related to
our Subscription service - revenue, margin, attachment,
churn, engagement, lifetime value, and more.
Develop and execute a holistic, prioritized and pragmatic
roadmap, leveraging consumer insights and data, and that delivers a
clear path to realizing our subscription platform vision
Drive the detailed requirements, specifications, and rollout
plans for service features across platforms.
Champion cross-functional collaboration with all key
stakeholders across the company, establishing shared objectives for
our subscription service and associated KPI’s.
Partner with product, engineering, UX, and marketing to ensure a
cohesive integration of the subscription touch points
across the broader Cricut product ecosystem.
Partner with the marketing and Cricut.com teams to identify and
implement the most effective conversion strategies.
Identify, analyze, and communicate key metrics for ongoing
testing and optimization.
Work with the engineering teams to ensure the platform achieves
its performance, availability, scalability and security goals in
addition to their features and functionality.
Research key moments of truth to determine the most impactful
value proposition we can deliver to our current, past and future
Research peer companies, startup’s and industry disruptors to
bring innovation and experimentation into the
Cricut subscription offering.
Measure everything. Leverage data to define what success means
for each feature and each function from inception to
Qualifications Bachelor’s degree with 12+ years of Product
Management experience. MBA preferred.
5+ years leading products that include a subscription business
model, preferably through a combination of content, software, and
connected hardware products.
Proven ability to build scalable and successful consumer
services in a high growth environment.
Strong strategic and analytical thinking combined with
results-driven, practical mind set.
Exceptional communication and highly effective influencing
Prior experience with audience segmentation and lifecycle
marketing for subscription products.
Ability to focus on both long-term strategy and short-term
Proven ability to manage and resolve ambiguous issues crossing
Solid understanding of content, mobile and cloud services
Experience with agile development methodologies is a plus.
Additional Information What to Do Next:
Please attach your resume including links to your portfolio
where applicable. If you want to show your super powers in other
ways – include that information too. You can be sure that Cricut®
is an employer who values individuality, equality and diversity, so
tell us what you’re all about. If you are a Maker or a DIY
enthusiast, whether you think you are a good one or not, we would
love to hear about it when you send us your information!
At Cricut®, we celebrate inclusion and diversity. Cricut is an
equal opportunity employer and makes employment decisions based on
merit. Cricut prohibits discrimination based on race, color,
religion, sex, sexual identity, gender identity, marital status,
veteran status, nationality, citizenship, age, disability, medical
condition, pregnancy, or any other unlawful consideration. All your
information will be kept confidential according to EEO guidelines.
Cricut participates in E-Verify.
The intent of this job description is to provide a
representative and level of the types of duties and
responsibilities that will be required of positions given this
title and shall not be construed as a declaration of the total of
the specific duties and responsibilities of any position. Employees
may be directed to perform job-related tasks other than those
specifically presented in this description. Candidates must pass a
background check and reference check.