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Senior Product Marketing Manager

Company: Cricut
Location: South Jordan
Posted on: September 12, 2020

Job Description:

Cricut is the global leader in the connected DIY technology space. The Cricut is an electronic cutting machine – like a printer that cuts – that lets our users cut intricate patterns in over 100 different materials ranging from paper and cardstock to iron-on and adhesive vinyl and even thicker materials like chipboard and leather. Using our cloud-based Design Space software, our customers design projects using digital images from our library or uploaded from the web to make personalized cards, custom t-shirts, home décor, even quilting and sewing projects. Our customers can also select from over 3,000 Make-it-Now projects which make DIY easier than ever before. We sell the machines, the materials and the digital content that makes it all possible.

Job Description Join the company that is at the leading edge of the maker revolution!

We are a leading consumer products and technology company that is engaged in helping millions of people express themselves creatively with the Cricut® electronic cutting systems. Cricut® launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use our products to create projects that range from vinyl signs, custom t-shirts, greeting cards, paper crafts, home décor, school projects—anything that allows people to live their best creative life. In the end, what inspires our consumers inspires us. Create More. Live More!

We’re looking for a stellar Senior Product Marketing Manager to lead and drive the marketing strategy and execution for one of Cricut’s product platforms. You will work closely with product, PR, influencer, social, digital and channel marketing teams to ensure a successful, integrated launch.

Job Responsibilities:

Own and execute the marketing strategy for one of Cricut’s primary platforms.

Define marketing plan necessary to hit annual sell-through targets.

Develop an in-depth understanding of the target audience, ensuring the marketing plans are relevant and impactful.

Lead the development of marketing plans, working closely with the PR, influencer, digital, social and channel marketing teams.

Define the overall marketing budget and campaign allocation necessary to hit annual targets.

Identify and phase key growth drivers throughout the year including campaigns to drive base business and new product launches.

Partner with creative team to translate product/brand campaigns into creative executions throughout the year.

Collaborate with Consumer Insights Team to define and execute annual learning plan to information marketing strategies.

Serve as key point person to manage messaging communication on product updates.

Lead the launch strategy and execution of new product launches.

Work closely with Product Management to translate product positioning into messaging and strategy to reach the target audience.

Develop campaign marketing brief and partner with the creative team to ensure quality, on-time delivery of marketing programs and assets.

Partner with cross-functional marketing team (PR, influencer, social, digital and channel) to develop integrated plan that reaches audience and delivers/reflects key messages.

Drive go-to-market strategy and execution ensuring on-time delivery.

Define and track key metrics for launch, communicating progress to cross-functional and leadership teams.

Qualifications Bachelor’s Degree in business, marketing or related field; an MBA is a plus

10+ years of product and brand marketing experience

Marketing – experience in leading annual planning, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics

Consumer marketing experience required

Develop and lead integrated marketing campaigns - experience supporting and tracking social media, PR, influencer and/or advertising campaigns - Manager

Go-to-market product marketing planning experience

Experience working with legal teams

Consumer event and/or trade show experience

Retail and visual merchandising experience

Experience working with strategic or creative agencies

Experience planning market research including development of consumer surveys and conducting online and in-person interviews

Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

Ability to work with focus to meet tight time schedules

Passion for innovation – a strong track record of delivering innovative marketing experiences

Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done

Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences

Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in

Working at all levels – proven ability to drive strategic thinking about the marketing strategy as well as focus on the executional details

Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results

Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

Additional Information What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check

Keywords: Cricut, South Jordan , Senior Product Marketing Manager, Other , South Jordan, Utah

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